- Feeding back offline CRM conversion data (Qualified Lead, Opportunity, Closed Won) to Google Smart Bidding cuts wasted spend by over 50%.
- Negative keyword lists must be curated weekly to prevent Google Broad Match from bidding on consumer and student queries.
- Intent-specific dedicated landing pages convert at 3× the rate of sending paid search traffic to a general homepage.
In B2B marketing, the cost per click on Google Search can reach ₹500 to ₹3,000+. When clicks are that expensive, running loose campaigns is fiscal suicide. The winning approach combines rigorous intent filtering with closed-loop CRM conversion feedback.
Frequently Asked Questions
Should B2B companies use Performance Max?
Only when paired with strict negative keyword lists and qualified conversion value adjustments; otherwise PMax will flood your CRM with spam leads from Display and Games placements.
Founder & CEO at MaxBiddr. We partner with founders, venture studios, and growth marketing teams to engineer compounding growth systems across paid media, SEO, GEO, and digital products.
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Whether you need to scale paid acquisition on Meta & Google, rank top-of-search, or build a digital product that converts — let's talk numbers.
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